PHP2Shell: Patch Your Website, Then Decide If It's Worth Keeping
PHP2Shell put most WordPress sites at risk. How to check yours, what to ask your host, and why it's a good moment to rethink your site for AI search.
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Marketing guidance for small businesses ready to grow
Practical, jargon-free guidance on SEO, lead generation, marketing automation and strategy — written for Melbourne and Australian small businesses by a senior marketer with 15+ years across B2B and SaaS.
The Marketing Maturity Scale: Five Levels, and the Two Ways People Get It Wrong
A five-level marketing maturity model: say what you do, do the marketing, put systems behind it, extend your reach, then tie it all together. You do not have to do them in order.
What Is AEO? Answer Engine Optimisation Explained
AEO, or answer engine optimisation, is how your business becomes the answer in featured snippets and AI results from ChatGPT to Google. Here is how it works.
GEO Optimisation in Melbourne: How to Get Cited in AI Answers
GEO optimisation in Melbourne: how a small business gets cited in ChatGPT, Perplexity and Google AI Overviews, not just ranked. Our own baseline, honestly.
How to Find the Right SEO Consultant in Melbourne
What an SEO consultant actually does, what to ask before hiring one, and how much it costs in Melbourne. A straight-talking guide.
Lead Generation for Melbourne Small Businesses — 5 Channels That Work
Five lead generation channels that work for Melbourne small businesses — from SEO to email to LinkedIn. No paid ads required to start.
Marketing Strategy for Small Business Australia
A practical marketing strategy guide for Australian small business owners. Five steps that actually get implemented — not just planned.
Marketing Automation for Small Business — A Plain-English Guide
Marketing automation explained for small business owners in Australia. What it does, what it costs, and whether your business actually needs it.